Post by account_disabled on Mar 16, 2024 3:17:09 GMT
Kanye West: Yeezy marketing In this Pop Up Magazine article we will talk about Kanye West, his career, his brand Yeezy, how it was born and became one of the most exclusive, sought-after and loved brands in the world. Kanye West: biography Kanye West was born in Atlanta on June 8, 1977 and is known throughout the world for his career as a singer and later as a stylist. He began his climb to success around 1996, starting his artistic and musical career. He released his first album in 2004. The most popular albums were those released in 2013 and 2016. Yeezus is the sixth album released by the artist in 2013, while The Life Of Pablo is the seventh, released in 2016. Kanye West has sold more than 30 million songs online in the United States and is now considered one of the best-selling digital artists of all time. In the past , Kanye West was engaged to model Amber Rose.
Since May 24, 2014 he has been married to Kim Find Your Phone Number Kardashian, with whom he has four children: North, Saint, Chicago (via surrogate mother); Psalm (born to surrogate mother). Yeezy: the history of the brand Yeezy is a brand born from Kanye West 's collaboration with Adidas signed in 2015. On February 14, 2015, the first pair of Yeezy shoes was released , called the Adidas Yeezy Boost 750 “Light Brown” . The price of the first line was $350 but only 9,000 pairs were produced. Before this contract, Kanye had worked for rival Nike for five years. During these five years, three other lines of shoes designed by Kanye were launched , who was also able to collaborate with brands such as Reebok and Louis Vuitton, since the contract did not provide for exclusivity. In 2013, after the collaboration with Nike ended, Kanye began working with the Adidas brand, with which he still collaborates today.
Yeezy marketing Behind the creation, birth and development of this brand there is a brilliant marketing strategy . First of all, Kanye is now a global style icon with a Twitter following of 29.2 million followers , all this popularity is amplified by his connection with the Kardashian-Jenner family, one of the most influential and followed families in the world. Kanye, by wearing his merchandise at concerts and during public appearances, promoted the brand's image himself. A fundamental point of the Yeezy marketing strategy is the production of smaller pairs than requested, this will determine greater exclusivity of the model. A potential customer can't just walk into an Adidas store and buy a pair of Yeezy shoes. In fact, they are unobtainable.
Since May 24, 2014 he has been married to Kim Find Your Phone Number Kardashian, with whom he has four children: North, Saint, Chicago (via surrogate mother); Psalm (born to surrogate mother). Yeezy: the history of the brand Yeezy is a brand born from Kanye West 's collaboration with Adidas signed in 2015. On February 14, 2015, the first pair of Yeezy shoes was released , called the Adidas Yeezy Boost 750 “Light Brown” . The price of the first line was $350 but only 9,000 pairs were produced. Before this contract, Kanye had worked for rival Nike for five years. During these five years, three other lines of shoes designed by Kanye were launched , who was also able to collaborate with brands such as Reebok and Louis Vuitton, since the contract did not provide for exclusivity. In 2013, after the collaboration with Nike ended, Kanye began working with the Adidas brand, with which he still collaborates today.
Yeezy marketing Behind the creation, birth and development of this brand there is a brilliant marketing strategy . First of all, Kanye is now a global style icon with a Twitter following of 29.2 million followers , all this popularity is amplified by his connection with the Kardashian-Jenner family, one of the most influential and followed families in the world. Kanye, by wearing his merchandise at concerts and during public appearances, promoted the brand's image himself. A fundamental point of the Yeezy marketing strategy is the production of smaller pairs than requested, this will determine greater exclusivity of the model. A potential customer can't just walk into an Adidas store and buy a pair of Yeezy shoes. In fact, they are unobtainable.